Nataliia Goshylyk is the Associate Professor of the English Philology Department at Vasyl Stefanyk Precarpathian National University (Ivano-Frankivsk, Ukraine) and the Director of the NGO “Centre for Communication Research”. Her research interests include Cognitive Linguistics, Ecolinguistics, Discourse Analysis, Intercultural Communication, Pragmatics, Methods of Foreign Language Teaching, Media Literacy and Academic Integrity. She advocates the widespread media literacy education, capable of building and reinforcing skills for learners of all ages and developing essential judgement, evaluation and problem solving abilities.